Exclude IP Address From Google Analytics

As a web developer, I’ve always wondered how to remove myself from Google Analytics stats, so the time I work and click on a client’s website doesn’t get mixed into the public traffic.

If and when it matters, there is a way to exclude IP addresses from Google Analytics reports.

Google Analytics gives you the ability to remove IP addresses from appearing in the reports so you can remove yourself by way of filtering your IP address. This can be useful when, for example, you want to hide internal traffic from your employees on the company’s public website.

Exclude IP Address From Google Analytics
Exclude IP Address From Google Analytics

How to Exclude IP Address From Google Analytics

Remove, exclude, block, and hide yourself, internal traffic, and IP addresses from Google Analytics

  1. Determine what traffic you want to exclude and hide. A website development company may want to remove their team’s traffic while a company may want to exclude their internal traffic.
  2. Identify the IP address(es) of the traffic you want to block. A quick Google search for “what’s my IP” will show you your current IP addresses.
  3. In Google Analytics, under Account Filters, add a filter (screenshot above) to hide all traffic from the IP address(es) you noted. There are more options for excluding traffic.

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